PATRICK RILEY
HEATH
PHOTOGRAPHY
VIDEO
SOCIAL MEDIA
IG STORIES
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IG FEED
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EXPERIENCE
RESUME
2019
Social Media Manager
Friday Night Stripes
@FNSlive
Adidas, Portland, OR
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Creatively designed and executed multi-platform social media campaign for Friday Night Stripes while working with Adidas Football US and Twitter Sports; generated content that lead to an 81% follower increase and over 4.5M Twitter impressions.
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Collaborated with Adidas Football US to share sponsored content from adidas sponsored athletes aimed at driving viewers to the Friday Night Stripes livestream that averaged 4.1M views per week.
2015-PRESENT
Social Media Manager
2018-2020
Lawyer
COMPANY NAME
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
2016-PRESENT
Social Media Manager
EForce Sports
@eforcefootball, @eforceperformance, @eforcefit
EForce Sports, Portland, OR
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Responsible for the creation and execution of social media campaigns to increase affinity for the brand; conceptualized year-long social strategy that lead to a 42% follower increase in 2018.
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Capture and edit photo & video projects for all @eforcefootball events to be used for social media, marketing, and recruiting.
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Developed year-long social strategy that resulted in company-wide sponsorship from Adidas, Inc. starting in 2016.
2018
Social Media Manager
Stone Cliff Inn Restaurant
@StoneCliffInn
Stone Cliff Inn, Clackamas, OR
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Coordinated complete social strategy and developed list of best practices that lead to a 31% increase in Facebook following and 43% increase in Instagram following during 2018.
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Communicated with local and regional media outlets regarding recent developments and social efforts at the restaurant.
2012-2014
Undergrad
Linfield College
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Major: Marketing
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Minor: Sports Management
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3.43 in-major GPA
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Varsity football
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Theta Chi Fraternity
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Social Relations Chair
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Assistant director of Philanthropy
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Assistant director of Social Events
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SKILLS
Social Media Management
Copywriting
Hootsuite - Digital Marketing Certification
Adobe Suite - Proficient
Video Editing - Proficient
Event Management
Google Analytics - Advanced
ABOUT ME
For as far back as I can remember, I've identified as an athlete. Sports were at the forefront of my life and they helped shape nearly all of my relationships. Making sports my career was ultimately less of a decision and more of an inevitability.
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While studying and playing football at Linfield University, I was able to gain numerous skills while holding a variety of roles within the world or sports. Having the ability to shadow our video team showed me the path to my true passion: video that draws emotion and images that inspire creation.
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These passions have led me to working in sports digital media, where I have occupied several different roles with a number of companies throughout my professional career. My goal in every project is to captivate an audience through platforms that share the inspirational stories that go hand-in-hand with the world or sports.
Organizations I have worked for include: Seattle Mariners, adidas, Linfield University, EForce Sports, Lewis & Clark College, & Stone Cliff Inn Restaurant. To find out more about my work, visit my resume. Thanks!